END. Joins adidas on a New Set of Torsion Super Sneakers
References: launches.endclothing & hypebeast
UK-based retailer END. works in collaboration with adidas on a new two-part iteration of the Torsion Super sneaker model. The pack is dubbed 'Equals' and retains its sporty design language. It is inspired by elements of the Torsion and the ZX series. Overall, it also fuses some retro details as well, nodding to the 80s with the lateral waved accent. The shoe rests on top of the Torsion system sole unit.
The retro design continues with mixed features throughout the upper in terms of the materials and colorways. The first version has a running theme with Navy Blue spacer mesh as the base and then contrasted by Dusty Pink nubuck on top. The second iteration is detailed with smooth off-white leather with nubuck paneling in Rust Red.
Image Credit: END., hypebeast, launches.endclothing
The retro design continues with mixed features throughout the upper in terms of the materials and colorways. The first version has a running theme with Navy Blue spacer mesh as the base and then contrasted by Dusty Pink nubuck on top. The second iteration is detailed with smooth off-white leather with nubuck paneling in Rust Red.
Image Credit: END., hypebeast, launches.endclothing
Trend Themes
1. Collaborative Sneakers - Opportunity for brands to partner with retailers and co-create unique sneaker designs.
2. Sporty Design Language - Potential for brands to incorporate sporty design elements into their product line and appeal to athleisure enthusiasts.
3. Retro Details - Chance for brands to infuse retro elements into their products and capitalize on the nostalgia trend.
Industry Implications
1. Retail - Retailers can explore collaborations with brands to create exclusive sneaker collections and drive customer engagement.
2. Fashion - Fashion brands can incorporate sporty design elements into their clothing lines to cater to the athleisure market.
3. Footwear - Footwear brands can tap into the retro trend by adding retro detailing to their product offerings.
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