The Lider Interiores Ad Redecorates With a Click of the Remote
Joanne Lam — May 20, 2010 — Art & Design
References: liderinteriores.br & unplggd
If redecorating were as easy as this Lider Interiores ad makes it look, furniture shopping would probably be less of a pain.
Transforming from one design to another with the click of a remote, this Lider Interiores ad experiments with different looks for your living room. This concept successfully portrays the impression that shopping for furniture can be that simple once you're in the right store.
Implications - Simplicity is something that many consumers can appreciate, especially in the multi-tasking, time-conscious world that exists today. Companies who promote their simplistic, efficient products help consumers to feel that that particular product will help them to simplify their chaotic lives.
Transforming from one design to another with the click of a remote, this Lider Interiores ad experiments with different looks for your living room. This concept successfully portrays the impression that shopping for furniture can be that simple once you're in the right store.
Implications - Simplicity is something that many consumers can appreciate, especially in the multi-tasking, time-conscious world that exists today. Companies who promote their simplistic, efficient products help consumers to feel that that particular product will help them to simplify their chaotic lives.
Trend Themes
1. Remote-controlled Furniture - Disruptive innovation opportunity: Developing furniture that can easily transform and adapt to different designs with the click of a remote.
2. Simplified Shopping Experience - Disruptive innovation opportunity: Creating an effortless and convenient furniture shopping experience by offering tools or technologies that allow customers to experiment with different looks for their living rooms.
3. Multi-functional Living Spaces - Disruptive innovation opportunity: Designing furniture that serves multiple purposes and can effortlessly transform a living room into different functional spaces.
Industry Implications
1. Furniture Retail - Disruptive innovation opportunity: Incorporating technology solutions into furniture retail to enhance the shopping experience and offer customizable, adaptive designs.
2. Interior Design - Disruptive innovation opportunity: Introducing cutting-edge design solutions that allow clients to easily experiment with different room layouts and furniture designs.
3. Smart Home Technology - Disruptive innovation opportunity: Integrating remote control functionality into smart home systems to enable seamless transformation of living spaces with a click of a button.
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