The 'Liberty Mutual: Dnt Txt & Drv' Ad Campaigns are Shockingly Simple
Allison Love — August 8, 2010 — Tech
References: libertymutual & adsoftheworld
The 'Liberty Mutual: Dnt Txt & Drv' ad campaign is definitely informative. The commercials come in a set of three and feature common texting short forms in the middle of a crash scene.
From LOL to OMG, the ads are pretty scary, showing the effects of texting and driving. These dangers are definitely scary, so it's a good idea to have an ad campaign like this one to raise awareness about the consequences.
Implications - Consumers are looking for products that will help them create a greater connection. Designs that feature this appeal to shoppers who want to feel like they can relate to their purchases.
From LOL to OMG, the ads are pretty scary, showing the effects of texting and driving. These dangers are definitely scary, so it's a good idea to have an ad campaign like this one to raise awareness about the consequences.
Implications - Consumers are looking for products that will help them create a greater connection. Designs that feature this appeal to shoppers who want to feel like they can relate to their purchases.
Trend Themes
1. Anti-texting Ads - Opportunity to create impactful ad campaigns that raise awareness about the dangers of texting and driving.
2. Informative Commercials - Opportunity to produce engaging commercials that educate viewers about the consequences of distracted driving.
3. Raising Awareness - Opportunity to develop initiatives and campaigns that inform the public about the risks associated with texting while driving.
Industry Implications
1. Advertising - Opportunity for ad agencies to create impactful campaigns that educate and raise awareness.
2. Automotive Safety - Opportunity for automotive companies to incorporate technology that discourages texting while driving.
3. Public Safety - Opportunity for organizations to partner with ad agencies and create campaigns to raise awareness about the risks of distracted driving.
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