The Liberation Wrapper Ensures Women Can Eat Without a Fuss
Meghan Young — November 5, 2013 — Art & Design
References: dentsu-east.co.jp & psfk
Being a lady can be a very hard endeavor, especially when there are so many reasons to indulge in some tasty food such as saucy chicken wings, messy tacos and more; the Liberation Wrapper is the perfect way to enjoy such foods without losing sight of elegant impressions. Although made with burgers in mind, similar wrappers could be created for equally messy meals.
The Liberation Wrapper has been introduced by Japanese burger chain Freshness Burger. Generously proportioned, it hides the face of the female eater to ensure the right amount of privacy without alienating the person altogether. Instead, the Liberation Wrapper hides the mouth behind a politely closed one until the delicious meal is completely finished.
The Liberation Wrapper has been introduced by Japanese burger chain Freshness Burger. Generously proportioned, it hides the face of the female eater to ensure the right amount of privacy without alienating the person altogether. Instead, the Liberation Wrapper hides the mouth behind a politely closed one until the delicious meal is completely finished.
Trend Themes
1. Female-centric Food Wrapper - The Liberation Wrapper offers privacy and elegance for female eaters, creating opportunities for female-centric food packaging innovations.
2. Mess-free Dining - The wrapper's ability to conceal messy eating experiences presents opportunities for mess-free dining innovations in various food industries.
3. Privacy and Etiquette in Eating - The Liberation Wrapper highlights the importance of privacy and etiquette in eating, opening up opportunities to develop products and services that promote a refined dining experience.
Industry Implications
1. Food Packaging - Food packaging companies can explore the development of female-centric food wrappers that offer privacy and elegance for messy meals.
2. Fast Food - Fast food chains can capitalize on the trend by incorporating mess-free dining solutions into their menus and packaging, providing a more refined dining experience.
3. Fine Dining - Fine dining establishments can leverage the emphasis on privacy and etiquette in eating to enhance the dining experience by incorporating innovative privacy-focused dining accessories.
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