LG's 'What's It Gonna Take' Ad Convinces Consumers to Get a New Phone
Ellen Smith — September 28, 2018 — Marketing
References: lg & 72andsunny
LG's 'What's it Gonna Take' ad campaign pokes fun at celebrity influencer culture, as it follows a man named Ryan who tries to resist getting a new phone, even as an impressive group of celebrities attempt to convince him otherwise.
Ryan kicks off the ad by complaining about his slow phone, to which his friend says "Ryan just get a new phone already. What's it gonna take? Do you need a celebrity to convince you." This creates a star-studded series of events, as Aubrey Plaza and Queer Eye's Jonathan Van Ness appear to show their disapproval of Ryan's refusal to get a new phone.
The clever ad shows off the capabilities of the LG G7 ThinQ and humorously proposes that consumers finally swap out their dated phones.
Ryan kicks off the ad by complaining about his slow phone, to which his friend says "Ryan just get a new phone already. What's it gonna take? Do you need a celebrity to convince you." This creates a star-studded series of events, as Aubrey Plaza and Queer Eye's Jonathan Van Ness appear to show their disapproval of Ryan's refusal to get a new phone.
The clever ad shows off the capabilities of the LG G7 ThinQ and humorously proposes that consumers finally swap out their dated phones.
Trend Themes
1. Celebrity Influencer Culture - Opportunity for brands to leverage celebrity influencers to market their products.
2. Humorous Advertising - Opportunity to create funny and entertaining ads that resonate with consumers.
3. Technology Upgrades - Opportunity for companies to promote the latest technology upgrades and encourage consumers to replace their outdated devices.
Industry Implications
1. Mobile Phone Manufacturing - Opportunity for mobile phone manufacturers to partner with celebrity influencers and create innovative marketing campaigns for their new releases.
2. Advertising and Marketing - Opportunity for ad agencies to develop humorous and engaging ads that break through the clutter and attract consumer attention.
3. Technology Retail - Opportunity for technology retailers to promote the benefits of technology upgrades and incentivize consumers to purchase new devices.
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