Hinge Released New LGBTQIA+ Dating and Identity Guides in the App
Grace Mahas — August 16, 2022 — Lifestyle
References: hinge.co
Hinge released the new LGBTQIA+ dating and identity guides in the app that address pressing, yet often unaddressed, questions queer folks face while going on dates. Dubbed NFAQ (Not-So-Frequently Asked Questions), the new resource features answers from leading LGBTQIA+ voices. The new initiative was released in response to a survey that found 80% of Hinge’s LGBTQIA+ community find it difficult to find helpful dating resources, thereby "putting them at a disadvantage in finding a meaningful connection."
“For LGBTQIA+ people, our experiences are so unique that the typical answers to dating questions don't meet our needs. NFAQ is a transformative resource that will support queer daters with creating and maintaining authentic relationships,” says Hinge’s Love and Connection Expert Moe Ari Brown, LMFT.
“For LGBTQIA+ people, our experiences are so unique that the typical answers to dating questions don't meet our needs. NFAQ is a transformative resource that will support queer daters with creating and maintaining authentic relationships,” says Hinge’s Love and Connection Expert Moe Ari Brown, LMFT.
Trend Themes
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2. LGBTQIA+ Resource Guides - Developing comprehensive resource guides can address the unmet needs of marginalized communities and improve their experiences in a variety of industries.
3. Unique Experience-based Content - Developing unique content tailored to marginalized communities, based on their experiences, can create engaging and relevant experiences for users.
Industry Implications
1. Online Dating - Creating a dating app that is inclusive and caters to the needs of marginalized communities can provide an opportunity to tap into an untapped market and increase user engagement.
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3. Social Media - Using unique experience-based content that caters to marginalized communities can improve user engagement and help cement a social media platform as an inclusive and welcoming space for all users.
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