A Camera Flash Reveals More to This Supportive Ad Than First Meets the Eye
Meghan Young — April 20, 2016 — Tech
References: torontopflag.org & gizmodo
This LGBTQ poster is supportive in a way that mimics the culture itself. It boasts hidden messages that makes it feel as though it too were hiding in a closet. But instead of that being a negative thing, this LGBTQ poster is full of positivity. It interacts with camera flashes in order to reveal such words as "partner," "ally" and "teammate" to show solidarity and, ultimately, love.
Created by Toronto Pflag and ad agency J. Walter Thompson Canada, the LGBTQ poster initially displays the LGBTSQ acronym (lesbian, gay, bisexual, trans, straight, queer, and 2-spirited) on the left side through a rainbow of color. It was created using reflective inks similar to the glowing materials of cyclists' reflective clothing.
Created by Toronto Pflag and ad agency J. Walter Thompson Canada, the LGBTQ poster initially displays the LGBTSQ acronym (lesbian, gay, bisexual, trans, straight, queer, and 2-spirited) on the left side through a rainbow of color. It was created using reflective inks similar to the glowing materials of cyclists' reflective clothing.
Trend Themes
1. Interactive Posters - Opportunity to create interactive posters that reveal hidden messages when triggered by certain actions.
2. Embracing LGBTQ+ Culture - Opportunity for brands to show support and inclusivity by incorporating LGBTQ+ themes and hidden messages in their promotional materials.
3. Innovative Printing Techniques - Opportunity for printing companies to explore the use of reflective inks and materials to create visually engaging and interactive posters.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies and marketers to create impactful and inclusive campaigns that resonate with the LGBTQ+ community.
2. Printing and Graphics - Opportunity for printing companies to offer innovative printing techniques, such as reflective inks, to meet the growing demand for visually engaging marketing materials.
3. Event Planning and Design - Opportunity for event planners and designers to incorporate interactive posters with hidden messages as part of their event decor and branding.
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