Sea & Lake Paper Co. Created a Line of LGBTQ Monumental Moment Cards
Ady Floyd — June 9, 2015 — Art & Design
References: facebook & boredpanda
These LGBTQ monumental moment cards were designed by the Sea & Lake Paper Company to celebrate and support each LGBTQ monumental moment that occurs. The company wanted to fill a void in the card industry that lacked a section for occasions such as coming out -- sharing your sexuality with friends and family. The cards are very real, straightforward and have a bit of humor woven into them.
The card line is called #cardsforallies. The idea is to encourage allies of all sexual orientation to use these cards as an act of support. Sea & Lake Paper Co. hopes that these cards will reach those who need some love and solidarity during times of difficulty or uncertainty.
The greatest part of these cards is that they are positive and could ultimately have a huge impact on someone's life.
The card line is called #cardsforallies. The idea is to encourage allies of all sexual orientation to use these cards as an act of support. Sea & Lake Paper Co. hopes that these cards will reach those who need some love and solidarity during times of difficulty or uncertainty.
The greatest part of these cards is that they are positive and could ultimately have a huge impact on someone's life.
Trend Themes
1. LGBTQ Inclusivity in Greeting Cards - There is a market opportunity for other greeting card companies to create a section specifically for LGBTQ community members and allies.
2. Humorous and Realistic Messages - There is a demand for greeting cards that have a humorous yet realistic approach to life’s monumental moments.
3. Support for the LGBTQ Community - There is an opportunity for more companies to create products that provide support and solidarity for the LGBTQ community during times of difficulty or uncertainty.
Industry Implications
1. Greeting Card Industry - There is an opportunity for the greeting card industry to expand and be more inclusive to the LGBTQ community and allies.
2. Publishing Industry - There is potential for growth in the publishing industry by creating more products that support and celebrate the LGBTQ community and its members.
3. Gift and Stationery Retailers - There is an opportunity for gift and stationery stores to carry more LGBTQ-friendly products, including inclusive greeting cards and other supporting items.
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