The Google Assistant-Powered LG ThinQ Heads Up the 2018 Speaker Lineup
References: lgnewsroom & techcrunch
LG has officially announced its 2018 speaker lineup, with the LG ThinQ serving as the crown jewel in the new collection of gadgets. The Google Assistant-powered device looks as though its slated as direct competition to other high end smart home hubs, like the Google Home Max and the Amazon Echo.
Though the announcement included other LG products like the SK10Y soundbar and portable PK series speakers, the ThinQ is the most intriguing of the bunch, as it represents LG's first foray into the smart home speaker market. Part of the benefit of the new product is that it will sync up seamlessly with other LG products, making smart home setup simple. That said, little else is known about the product, as the full reveal is slated for CES 2018.
Though the announcement included other LG products like the SK10Y soundbar and portable PK series speakers, the ThinQ is the most intriguing of the bunch, as it represents LG's first foray into the smart home speaker market. Part of the benefit of the new product is that it will sync up seamlessly with other LG products, making smart home setup simple. That said, little else is known about the product, as the full reveal is slated for CES 2018.
Trend Themes
1. Smart Home Speaker Integration - Opportunity to develop smart home speakers that seamlessly sync up with other smart home products for simplified setup.
2. Competition in Smart Home Hub Market - Opportunity to create high-end smart home hubs that offer robust features and functionality to compete with Google Home Max and Amazon Echo.
3. Expansion of LG Into Smart Home Speaker Market - Opportunity for LG to disrupt the market by introducing their first smart home speaker, the LG ThinQ, with unique features and capabilities.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to innovate and create premium smart home speakers.
2. Tech and Gadgets - Opportunity for technology companies to compete in the smart home hub market and develop advanced features and functionalities.
3. Smart Home Technology - Opportunity for smart home technology companies to expand their product offerings and provide seamless integration with other smart home devices.
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