LG PassON
robitrocks — September 20, 2007 — Autos
References: koreatimes.co.kr & inventorspot
Koreans will now be able to pay their road tolls via their cell phone through LG Telecom's new PassON service. Designed to save time and money, users of the service get a discount for paying via cell.
Sounds great, but the new service will be a little tricky to implement considering the company is Korea's smallest mobile service provider. Other cell phone companies don't seem too keen on the new service, however, so maybe this will cause the major switch LG has been waiting for.
Sounds great, but the new service will be a little tricky to implement considering the company is Korea's smallest mobile service provider. Other cell phone companies don't seem too keen on the new service, however, so maybe this will cause the major switch LG has been waiting for.
Trend Themes
1. Mobile Payment - The trend of using cell phones for various payments, including tolls, presents opportunities for companies to develop innovative mobile payment solutions.
2. Discount Incentives - The trend of offering discounts for mobile payments encourages businesses to explore ways to attract customers through incentivized transactions.
3. Competition in Mobile Services - The trend of smaller mobile service providers introducing innovative services can disrupt the dominance of larger companies and potentially trigger a shift in the market.
Industry Implications
1. Telecommunications - The telecommunications industry can explore partnerships and collaborations to offer mobile payment solutions and attract more users.
2. Transportation - The transportation industry can leverage mobile payment solutions to streamline toll collection and enhance the customer experience.
3. Mobile Technology - The mobile technology industry can develop secure and efficient mobile payment platforms that can be adopted by various sectors, including toll collection systems.
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