The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
Katherinev123 — July 3, 2012 — Eco
References: lgcoretech & popsop
Start building your own eco-friendly house with the LG 'My Eco Home' builder, an interactive online app that lets you build your dream home using LG's eco-friendly Core-Tech systems and materials.
Developed to promote LG's Core Tech systems, including its Inverter Direct Drive and Linear Compressor technology, the LG My Eco Home campaign encourages users to consider greener and more sustainable building options. To start building an eco-friendly home, just visit the dedicated website and log in through your Facebook account. You can then start building your house and personalize it to your liking by selecting different styles, home decor, appliances and more, all the while learning how much energy can be saved for each item you add to the home.
According to the CEO and executive VP of LG Electronics Home Appliance Moon-bum Shin, "This is the world’s first app that lets participants design a virtual home with such detailed appliance and energy savings information.”
Developed to promote LG's Core Tech systems, including its Inverter Direct Drive and Linear Compressor technology, the LG My Eco Home campaign encourages users to consider greener and more sustainable building options. To start building an eco-friendly home, just visit the dedicated website and log in through your Facebook account. You can then start building your house and personalize it to your liking by selecting different styles, home decor, appliances and more, all the while learning how much energy can be saved for each item you add to the home.
According to the CEO and executive VP of LG Electronics Home Appliance Moon-bum Shin, "This is the world’s first app that lets participants design a virtual home with such detailed appliance and energy savings information.”
Trend Themes
1. Eco-friendly Home Construction - The LG 'My Eco Home' campaign promotes the trend of building more sustainable and energy-efficient homes.
2. Interactive Online Home Builders - The LG 'My Eco Home' builder app showcases the trend of interactive online tools for designing and personalizing homes.
3. Integration of Green Technologies - LG's Core Tech systems, such as the Inverter Direct Drive and Linear Compressor technology, exemplify the trend of integrating energy-saving technologies into home construction.
Industry Implications
1. Home Construction - The home construction industry can embrace the trend of eco-friendly building practices and promote sustainable design.
2. Online Design and App Development - The online design and app development industry can seize the opportunity to create more interactive tools for individuals to design and customize their dream homes.
3. Appliance and Technology Manufacturing - Appliance and technology manufacturing companies can explore the disruptive innovation potential in creating more energy-efficient and sustainable products for the home market.
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