The LG FOMO Channel App is Exclusively for LG Smart TV Owners
Laura McQuarrie — October 27, 2020 — Tech
References: LG & businesswire
The LG FOMO (Fear of Missing OLED) Channel is an exclusive cinematic content channel that's only available to LG Smart TV owners. The LG FOMO Channel app, which can be found within the LG Content Store, promises content from some of the world's biggest names and picture quality that showcases perfect blacks, infinite contrast and vibrant colors.
On FOMO, LG Smart TV viewers can tune into a rebroadcast of Balmain’s Spring/Summer 2021 show at Paris Fashion Week, plus channel-exclusive content like behind-the-scenes footage and interviews. At a time when fashion shows are being reinvented, this experience promises to put people in the front row seat—and give them behind-the-scenes access. The channel also offers additional footage from the shoot of Lady Gaga’s 911 music video.
Image Credit: LG
On FOMO, LG Smart TV viewers can tune into a rebroadcast of Balmain’s Spring/Summer 2021 show at Paris Fashion Week, plus channel-exclusive content like behind-the-scenes footage and interviews. At a time when fashion shows are being reinvented, this experience promises to put people in the front row seat—and give them behind-the-scenes access. The channel also offers additional footage from the shoot of Lady Gaga’s 911 music video.
Image Credit: LG
Trend Themes
1. Exclusive Cinematic Content Channels - Opportunity for other TV manufacturers to create exclusive channels for their smart TV owners, providing them with unique and premium content.
2. Reinventing Fashion Shows - The fashion industry can explore new ways to showcase fashion shows, such as rebroadcasting shows on smart TV channels and offering behind-the-scenes access to engage viewers.
3. Celebrity Content Channels - There is potential for TV manufacturers to collaborate with celebrities and offer exclusive content channels dedicated to their work, providing fans with behind-the-scenes footage and interviews.
Industry Implications
1. Television Manufacturing - TV manufacturers can develop exclusive content channels for their smart TV owners to enhance customer experience and differentiate their product offering from competitors.
2. Fashion - The fashion industry can leverage smart TV channels to reach a wider audience and provide immersive experiences for fashion shows, enhancing brand engagement.
3. Entertainment - Collaboration between TV manufacturers and celebrities can create new opportunities in the entertainment industry, where exclusive content channels can be a platform for promotion and interaction with fans.
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