LG AKA Smartphones Come with Colorful Personalities
Laura McQuarrie — November 14, 2014 — Tech
References: lgaka.co.kr & engadget
The new LG AKA phones come in four different colors plus a personality that's just as vibrant and unique. The Yoyo, Soul, Wooky and Eggy phones are being promoted alongside cartoony characters of the same names that help to distinguish one from another. Although the phones are being released in Korea, no matter what language you speak it's apparent that Yoyo was designed to be the girly option, while Eggy definitely has an edge.
Each of the characters comes with a full backstory and can often be found carrying a few of their favorite items. One neat thing about these cartoony phones is that if you can't settle on just one cute character, you're able to swap out the phone case for another and as a result, an embedded chip will change the eyes displayed on the phone to match the corresponding phone case.
Each of the characters comes with a full backstory and can often be found carrying a few of their favorite items. One neat thing about these cartoony phones is that if you can't settle on just one cute character, you're able to swap out the phone case for another and as a result, an embedded chip will change the eyes displayed on the phone to match the corresponding phone case.
Trend Themes
1. Colorful Phones - Opportunity for companies to create vibrant and unique smartphones with colorful personalities.
2. Cartoony Characters - Potential for companies to incorporate cartoony characters into their smartphone designs to provide a unique selling point.
3. Swappable Phone Cases - Disruptive innovation opportunity for phone companies to create phones with interchangeable cases that can change the displayed features based on the case.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can explore the idea of creating phones with colorful personalities and characters to appeal to different market segments.
2. Phone Case Manufacturing - Opportunity for companies specializing in phone cases to create a variety of designs that can be easily swapped to personalize the appearance of smartphones.
3. Character Licensing - Companies involved in character licensing can partner with smartphone manufacturers to incorporate popular characters into smartphone designs and attract a wider consumer base.
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