The Lexus Hoverboard Wil Star in the 'Amazing in Motion' Ad Campaign
Rahul Kalvapalle — June 29, 2015 — Autos
References: pressroom.toyota & gizmag
The Lexus hoverboard is a mysterious invention, details of which are still somewhat scarce, that will be featured in the luxury automaker's Amazing in Motion campaign. This hoverboard won't be made for sale, though a prototype is being created for the campaign.
Lexus claims that its hoverboard will comfortably be one of the most advanced in the world to date. While most hoverboard projects seem to have been created by backyard inventors, lone wolf groups and startups, the fact that this one is being developed by an industry-leading automaker is what marks it out as one to watch.
Mark Templin, executive vice president of Lexus International, says of the Lexus Hoverboard that "it's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination."
Lexus claims that its hoverboard will comfortably be one of the most advanced in the world to date. While most hoverboard projects seem to have been created by backyard inventors, lone wolf groups and startups, the fact that this one is being developed by an industry-leading automaker is what marks it out as one to watch.
Mark Templin, executive vice president of Lexus International, says of the Lexus Hoverboard that "it's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination."
Trend Themes
1. Advanced Hoverboard Technology - The development of an advanced hoverboard by a leading automaker opens up opportunities for disruptive innovation in personal transportation.
2. Luxury Brand Integration - The inclusion of a hoverboard in a luxury automaker's ad campaign suggests potential disruptive innovation in the integration of technology and high-end products.
3. Collaborative Innovation - The collaboration between automakers and technology developers in the creation of a hoverboard prototype highlights opportunities for disruptive innovation through cross-industry collaboration.
Industry Implications
1. Automotive - The automotive industry can explore disruptive innovation by incorporating hoverboard technology into vehicles or creating related accessories.
2. Technology - The technology industry can seek disruptive innovation by developing advanced hoverboard technology or exploring its potential applications in other sectors.
3. Sports and Recreation - The sports and recreation industry can discover disruptive innovation by incorporating hoverboard technology into the design of new and exciting sporting experiences.
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