Levi's and Outerknown Partnered for a Fall/Winter 2018 Line
Ellen Smith — September 18, 2018 — Eco
References: outerknown & levistrauss
Levis's and Outerknown partnered for the iconic denim brand's Fall/Winter 2018 line, constructing clothes that embody the phrase: "When given a choice, do the right thing."
Levi's 'Wellthread' is an ongoing clothing campaign that explores a different area of sustainability through fashion. This season, the brand puts an emphasis on recycling to bring the conscious consumer ethically made clothing that helps one express their personal aesthetic, while reducing their environmental impact. This line features clothing that's constructed using recycled material, or through chemical recycling, which fuses used materials to create a new one.
Standout pieces from the line include the Lined Trucker, which was created using a unique dye system that requires less water, and the Pocket Tee, which was made using recycled cotton. Both durable and stylish, Levi's Fall/Winter 2018 line makes ethical choices fashionable.
Levi's 'Wellthread' is an ongoing clothing campaign that explores a different area of sustainability through fashion. This season, the brand puts an emphasis on recycling to bring the conscious consumer ethically made clothing that helps one express their personal aesthetic, while reducing their environmental impact. This line features clothing that's constructed using recycled material, or through chemical recycling, which fuses used materials to create a new one.
Standout pieces from the line include the Lined Trucker, which was created using a unique dye system that requires less water, and the Pocket Tee, which was made using recycled cotton. Both durable and stylish, Levi's Fall/Winter 2018 line makes ethical choices fashionable.
Trend Themes
1. Sustainable Fashion - Opportunity for brands to create environmentally friendly clothing lines using recycled materials and innovative production processes.
2. Recycling in Fashion - Incorporating recycling into fashion to reduce environmental impact and promote a circular economy.
3. Ethical Consumerism - Growing demand for clothing that aligns with personal values of sustainability and environmental responsibility.
Industry Implications
1. Fashion - Fashion brands can embrace sustainable practices and recycling techniques to meet the demand for environmentally friendly clothing.
2. Textile Recycling - Opportunities in the textile recycling industry to develop innovative processes for transforming used materials into new, high-quality fabrics.
3. Conscious Consumer Goods - Brands can cater to the increasing population of conscious consumers by offering ethically made clothing that reduces environmental impact.
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