The Levi’s x New Balance M1300CL Sneakers Celebrate the Brands
Michael Hemsworth — March 11, 2020 — Fashion
References: levi.jp & coolmaterial
The Levi’s x New Balance M1300CL Sneakers are the latest addition to the brand's roster of footwear that will offer wearers with a premium option that doesn't skimp on classic Americana aesthetics. The sneakers are characterized by their retro design that celebrate the 35th anniversary of the iconic New Balance 1300 series sneakers, while also paying homage to the Levi's shoe collection that was made with White Oak denim from Cone Mills. The sneakers are subsequently created with a dark indigo heel, a series of bright orange accents and even the iconic Levi's tag on the upper section.
The Levi’s x New Balance M1300CL Sneakers will be available at Levi's Japan, Beams and United Arrows locations starting March 26th with a North American release to follow.
The Levi’s x New Balance M1300CL Sneakers will be available at Levi's Japan, Beams and United Arrows locations starting March 26th with a North American release to follow.
Trend Themes
1. Collaborative Footwear Design - The collaboration between Levi's and New Balance demonstrates the trend of different brands coming together to create unique and premium footwear options.
2. Retro-inspired Sneaker Design - The retro design of the Levi's x New Balance M1300CL Sneakers highlights the trend of nostalgia and vintage aesthetics in the footwear industry.
3. Celebrating Heritage and Icons - The sneakers pay homage to the 35th anniversary of the New Balance 1300 series and the Levi's shoe collection, showcasing the trend of celebrating brand heritage and iconic designs.
Industry Implications
1. Fashion Retail - The Levi's x New Balance collaboration presents an opportunity for fashion retailers to tap into the demand for exclusive and collectible footwear collaborations.
2. Footwear Manufacturing - The trend of collaborative and retro-inspired designs presents an opportunity for footwear manufacturers to explore new partnerships and create innovative products.
3. Heritage Brands - By celebrating brand heritage and iconic designs, the Levi's x New Balance collaboration highlights the potential for heritage brands to leverage their history and create exciting collaborations with other industry players.
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