The Levi's x MOCA Trucker Jackets Feature Wicked Graffiti Styles
Francis Tiangson — April 17, 2011 — Fashion
References: us.levi & highsnobiety
The Levi’s x MOCA Trucker Jackets were created to commemorate the Levi’s Film Workshop that is taking place at The Museum of Contemporary Art, Los Angeles (MOCA) as part of the Art in the Streets exhibit going on. Throughout the workshop, the story of street art will be displayed through video projects.
The art that will adorn the backs of the Levi’s x MOCA Trucker Jackets come from 10 street artists whose works are also being shown in Art in the Streets. The artists are Andre, Chaz Bojorquez, CRASH, Keith Haring, KR, Neckface, Lady Pink, REVOK, Kenny Scharf and Shepard Fairey. Only 50 of each design will be produced, making the Levi’s x MOCA Trucker Jackets some of the sickest limited-edition pieces ever.
The art that will adorn the backs of the Levi’s x MOCA Trucker Jackets come from 10 street artists whose works are also being shown in Art in the Streets. The artists are Andre, Chaz Bojorquez, CRASH, Keith Haring, KR, Neckface, Lady Pink, REVOK, Kenny Scharf and Shepard Fairey. Only 50 of each design will be produced, making the Levi’s x MOCA Trucker Jackets some of the sickest limited-edition pieces ever.
Trend Themes
1. Limited Edition Fashion - The popularity and exclusivity of limited edition fashion collections presents opportunities to partner with artists or designers to create unique pieces that appeal to trend-seeking consumers.
2. Street Art Collaboration - Collaborations with street artists and incorporating their unique designs in fashion pieces can offer a fresh and unprecedented twist to established brands and collections.
3. Museum-inspired Fashion - Museum exhibits can inspire fashion collections, offering a unique fusion of art and style to consumers who value unique pieces and cultural references.
Industry Implications
1. Fashion - The fashion industry can explore collaborations and partnerships with artists or designers from various fields to create new, unique pieces that cater to their audience’s interest in individuality and exclusivity.
2. Art - Street art collaborations with fashion can reach new audiences and provide a new form of expression for artists that challenges traditional notions of both fashion and art.
3. Museums - Museums and art galleries can collaborate with fashion brands to create fashion collections based on exhibits or to showcase unique designs, serving as a platform for artists to reach a wider audience.
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