Levi's dENiZEN ‘We Are Music' Takes Interactive Tunes Further
Matt Ho — September 21, 2011 — Pop Culture
References: youtube & freshnessmag
For those who remember Japanese beats duo Hifana doing a jam session with sneakers, the Levi’s dENiZEN ‘We Are Music’ is fairly similar—but it involves the entire body. The whole campaign is a global initiative that tries to engage a new generation of denim buyers.
The Levi’s dENiZEN ‘We Are Music’ is one of the latest promos that takes to Japan. Daito Manabe is a programmer who has attached interactive sensors to the body. Each time the individual moves, a sound effect/beat that’s on a loop, is triggered. To really put this creation to the test, he enlisted the help of Japan’s hip hop dancers to perform a short jam session based based on their movements. The result is surprisingly impressive, and it showcases the beautiful marriage of dance and music.
The Levi’s dENiZEN ‘We Are Music’ is one of the latest promos that takes to Japan. Daito Manabe is a programmer who has attached interactive sensors to the body. Each time the individual moves, a sound effect/beat that’s on a loop, is triggered. To really put this creation to the test, he enlisted the help of Japan’s hip hop dancers to perform a short jam session based based on their movements. The result is surprisingly impressive, and it showcases the beautiful marriage of dance and music.
Trend Themes
1. Interactive Clothing - Opportunity to integrate interactive sensors into clothing items for music or other forms of entertainment engagement.
2. Body-motion Music - Innovative approach to creating music based on body movements that could disrupt the music industry.
3. Fashion-tech Collaboration - Collaboration between fashion and technology industries to create interactive clothing items that allow for unique experiences.
Industry Implications
1. Fashion Retail - Opportunity for fashion retail companies to incorporate interactive sensors into clothing to entice customer engagement.
2. Music Production - Idea for music production companies to explore body-motion music as a new genre and source of revenue.
3. Technology Development - Opportunity for tech companies to develop interactive sensors that can be integrated into clothing, revolutionizing the cloth-tech industry.
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