The 'Let's Split a Banana Split' Music Video is Nostalgically Vintage
Meghan Young — June 28, 2013 — Lifestyle
References: lullatone & visualnews
The music video for the 'Let's Split a Banana Split' track by Lullatone captures the meaning behind it beautifully while also providing a striking visual for fans. Although there could easily be a hundred and one different connotations behind the sweet and innocent tune, the video concentrates specifically on the frozen treats it refers to. From the classic banana split to a rainbow popsicle, the song will create frozen treat cravings instantly.
What makes the Let's Split a Banana Split music video even more interesting, however, is its focus on un-melting the treats. Coupled with a grainy, vintage film aesthetic, the video is clearly made with teenagers and young adults in mind. The song is off of the Japanese duos' Summer Songs album.
What makes the Let's Split a Banana Split music video even more interesting, however, is its focus on un-melting the treats. Coupled with a grainy, vintage film aesthetic, the video is clearly made with teenagers and young adults in mind. The song is off of the Japanese duos' Summer Songs album.
Trend Themes
1. Vintage Food Trend - The trend of bringing back vintage or retro food and beverage items can provide opportunities for companies to repackage and market classic products in a new way.
2. Food in Advertising Trend - Incorporating food into advertising campaigns or music videos can be a creative way to attract the attention of younger audiences and tap into nostalgic emotions.
3. Un-melting Food Trend - Developing new technology or processes to prevent melting in food products, such as ice cream, could be a disruptive innovation opportunity in the food industry.
Industry Implications
1. Food & Beverage Industry - Food and beverage companies can use the trend of vintage foods and incorporating food into advertising to target younger audiences and tap into nostalgia.
2. Advertising Industry - Marketing agencies can incorporate food into their campaigns to evoke emotional connections and attract the attention of younger consumers.
3. Food Technology Industry - Developing innovative technology or processes to prevent melting in food products provides an opportunity for disruption in the food industry and can benefit both consumers and manufacturers.
1.6
Score
Popularity
Activity
Freshness
