Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
Ellen Smith — March 15, 2018 — Marketing
References: bloomingdales & psfk
Bloomingdale's is promoting the launch of its Nintendo-themed 'Let's Play' line with exciting in-store activations, activities and experiences that reflect the nostalgia-inducing aesthetics of the line.
This vast designer collection features an assortment of offerings and includes clothes, accessories and home furnishings from Marc Jacobs, Paul Smith, Sovereign Code, Onia, Original Penguin, Gitman Vintage, Barneys Cool, Bricktown and Herschel and more. Standouts from the line include an adorable checkered backpack that's been stamped with hearts, or a simple blue T-Shirt that reads 'Play' in pink stitching.
To celebrate the collection, select store locations are equipped with a Nintendo pop-up gaming station that enables guests to play a variety of old-school arcade games.
Image Credit: Bloomingdale’s, Nintendo
This vast designer collection features an assortment of offerings and includes clothes, accessories and home furnishings from Marc Jacobs, Paul Smith, Sovereign Code, Onia, Original Penguin, Gitman Vintage, Barneys Cool, Bricktown and Herschel and more. Standouts from the line include an adorable checkered backpack that's been stamped with hearts, or a simple blue T-Shirt that reads 'Play' in pink stitching.
To celebrate the collection, select store locations are equipped with a Nintendo pop-up gaming station that enables guests to play a variety of old-school arcade games.
Image Credit: Bloomingdale’s, Nintendo
Trend Themes
1. In-store Gaming Activations - Retail companies can use in-store gaming experiences as a customer engagement and promotion tool.
2. Nostalgia Marketing - Promoting products with retro aesthetics can evoke a sense of nostalgia in customers and improve brand loyalty.
3. Collaborative Designer Collections - Curating designer collections with multiple brands can increase brand awareness and attract a wider audience.
Industry Implications
1. Retail - Retail companies can use gaming experiences to attract customers, promote products and improve customer engagement.
2. Fashion - Creating designer collaborations with a retro gaming aesthetic can attract both fashion and gaming enthusiasts.
3. Entertainment - Collaborating with retailers to create in-store gaming experiences can provide entertainment and promote nostalgia to customers.
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