Spotify's New 'Let the Song Play' Campaign is Relatable and Humorous
Grace Mahas — August 27, 2019 — Marketing
Spotify, the Swedish audio streaming platform, recently launched a new relatable yet humorous commercial as part of its new 'Let the Song Play' campaign.
The video features various individuals driving while listening to 'Elastic Heart' by Sia, who avoid pressing situations to finish the song. For example, a soccer player is late to the game, a man about to park his car with valet services, an individual waiting for their pizza delivery, or a mother and child driving past eager grandparents. The campaign plays on the relatable experience of not wanting to leave your vehicle while the perfect tune is playing.
The Let the Song Play campaign uses a consumer insight to humorous recreate a familiar scene many users face.
The video features various individuals driving while listening to 'Elastic Heart' by Sia, who avoid pressing situations to finish the song. For example, a soccer player is late to the game, a man about to park his car with valet services, an individual waiting for their pizza delivery, or a mother and child driving past eager grandparents. The campaign plays on the relatable experience of not wanting to leave your vehicle while the perfect tune is playing.
The Let the Song Play campaign uses a consumer insight to humorous recreate a familiar scene many users face.
Trend Themes
1. Relatable Car Song Campaigns - Opportunity to create relatable and humorous campaigns that resonate with audiences.
2. Streaming Platform Commercials - Opportunity to use catchy songs and relatable situations to showcase the benefits of using a streaming platform.
3. Consumer Insights in Advertising - Opportunity to tap into relatable experiences and emotions to create impactful advertising campaigns.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create innovative campaigns that connect with consumers on a relatable level.
2. Music Streaming - Opportunity for music streaming platforms to leverage relatable experiences to attract and engage users.
3. Entertainment - Opportunity for entertainment companies to create relatable commercials that drive engagement and brand loyalty.
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