Tarte's New Let It Rain-Bow Palette Supports the Trevor Project
Katherine Pendrill — May 22, 2019 — Fashion
References: tartecosmetics & bustle
Just in time for Pride Month, Tarte has debuted a colorful new makeup palette called 'Let It Rain-Bow.'
As part of its special Pride collection, Tarte teamed up with the YouTuber Jessie Paege for the new Let It Rain-Bow palette. The new palette is equipped with eight ultra-pigmented shades in all the colors of the rainbow (except green). The eyeshadows come in both matte and shimmering finishes, and each one is infused with Amazonian clay to give wearers more of a color payoff and longer-lasting color.
While the colors in the new makeup palette are perfect for creating an unforgettable Pride look, the best part of the collection is the cause behind it. As part of its partnership with Paege, Tarte will be donating $25,000 to The Trevor Project, which is a non-profit that focuses on suicide prevention efforts for LGBTQ youth.
Image Credit: Tarte.
As part of its special Pride collection, Tarte teamed up with the YouTuber Jessie Paege for the new Let It Rain-Bow palette. The new palette is equipped with eight ultra-pigmented shades in all the colors of the rainbow (except green). The eyeshadows come in both matte and shimmering finishes, and each one is infused with Amazonian clay to give wearers more of a color payoff and longer-lasting color.
While the colors in the new makeup palette are perfect for creating an unforgettable Pride look, the best part of the collection is the cause behind it. As part of its partnership with Paege, Tarte will be donating $25,000 to The Trevor Project, which is a non-profit that focuses on suicide prevention efforts for LGBTQ youth.
Image Credit: Tarte.
Trend Themes
1. Pride Month Makeup Palettes - The trend of creating makeup palettes specifically designed for Pride Month celebrations provides an opportunity for brands to show support for the LGBTQ community and raise awareness for relevant causes.
2. Inclusive Beauty Collaborations - The trend of beauty brands collaborating with influencers and activists to create inclusive makeup collections allows for greater representation and support for marginalized communities.
3. Cause-driven Marketing - The trend of brands partnering with non-profit organizations and donating a portion of proceeds from product sales creates opportunities for businesses to align themselves with social causes and make a positive impact through their products.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of creating Pride Month makeup palettes by developing inclusive, high-quality products that cater to diverse consumers and support relevant causes.
2. Non-profit - Non-profit organizations focused on LGBTQ rights and mental health, like The Trevor Project, can collaborate with beauty brands to raise funds and awareness through cause-driven marketing initiatives.
3. Influencer Marketing - The trend of inclusive beauty collaborations presents an opportunity for influencers to leverage their platforms and partner with beauty brands to promote diversity, equality, and social change.
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