The Les Infusions de Prada Range Boast Unisex Scents
Jana Pijak — May 22, 2015 — Fashion
Les Infusions de Prada is the Italian luxury brand's latest fragrance range. The scent collection is described as genderless and embraces the fashion industry's latest obsession with unisex marketing.
Blurring gender lines, this perfume collection boasts six fragrances that redefine that way consumers experience scent. Viewing gender-focused products as a cliche, Prada's Daniela Andrier created the Les Infusions de Prada fragrance range in an attempt to appeal to a broader market.
The collection will feature three of Prada's existing fragrances along with three new scents that include Iris, Oeillet and Amande along with Fleur d'Oranger, Iris Cèdre and Vetiver. Following in the footsteps of genderless retailers like Selfridges, this scent collection celebrates self-expression and understands consumers' desire for experimentation.
Blurring gender lines, this perfume collection boasts six fragrances that redefine that way consumers experience scent. Viewing gender-focused products as a cliche, Prada's Daniela Andrier created the Les Infusions de Prada fragrance range in an attempt to appeal to a broader market.
The collection will feature three of Prada's existing fragrances along with three new scents that include Iris, Oeillet and Amande along with Fleur d'Oranger, Iris Cèdre and Vetiver. Following in the footsteps of genderless retailers like Selfridges, this scent collection celebrates self-expression and understands consumers' desire for experimentation.
Trend Themes
1. Genderless Fragrance Collections - The trend towards genderless fragrance collections is disrupting the traditional gender-focused perfume industry, offering opportunities for new marketing and product strategies.
2. Unisex Marketing - The rise of unisex marketing is a trend that is influencing various industries, leading to new product development and marketing strategies.
3. Self-expression - The trend towards celebrating self-expression is changing the way consumers approach and interact with products, offering opportunities for companies to appeal to a broader market and drive innovation.
Industry Implications
1. Perfume Industry - The perfume industry is being disrupted by the trend towards genderless fragrance collections, creating opportunities for companies to explore new approaches to marketing and product development.
2. Fashion Industry - The fashion industry's embrace of unisex marketing is impacting the perfume industry and creating new opportunities for companies to innovate and appeal to consumers.
3. Retail Industry - The trend towards celebrating self-expression is influencing the retail industry, creating opportunities for companies to develop and market products that cater to consumers' desire for individuality and experimentation.
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