The Handmade Film by Lernert + Sander Captures the Skill of Brioni
Romina S. Cortellucci — August 7, 2012 — Fashion
References: lernertandsander & dejoost.nl
The Dutch duo Lernert + Sander created this video entitled 'Handmade' to show off the skills of the Italian tailors at Brioni. With such talent on both ends of the collaboration, it is no surprise that the video's finished product turns a commercial project into an incredible piece of contemporary art. The video follows the process of creating a well-refined tailor suit, except this time it is for a stylish hand, hence the title.
According to the Lernert + Sander website the idea behind the video was that, "a hand would be the ultimate customer to prove the skills and craftmanship of a brand." The viewer is completely drawn in by both the humor of the film and the craftsmanship of the company behind it, showing just how a great idea can come into fruition.
According to the Lernert + Sander website the idea behind the video was that, "a hand would be the ultimate customer to prove the skills and craftmanship of a brand." The viewer is completely drawn in by both the humor of the film and the craftsmanship of the company behind it, showing just how a great idea can come into fruition.
Trend Themes
1. Handmade Film - The trend of creating handmade films showcases the skill and craftsmanship of various brands and artists.
2. Collaborative Art - The trend of collaborating with artists from different industries allows brands to create unique and artistic promotional content.
3. Visual Storytelling - The trend of using visually captivating videos to tell a brand's story engages and captivates audiences in a more impactful way.
Industry Implications
1. Fashion - Fashion brands can embrace handmade films as a disruptive innovation opportunity to showcase their craftsmanship and differentiate themselves in a crowded market.
2. Advertising - Advertising agencies can leverage collaborative art trends to create innovative and visually appealing campaigns that resonate with viewers and leave a lasting impression.
3. Marketing - Marketers can explore the trend of visual storytelling to create compelling brand narratives that evoke emotions and increase brand awareness and loyalty.
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