Lemon Tree Hotels Is Positively Impacting India's Job Market
Justin Lam — March 23, 2018 — Social Good
References: lemontreehotels & ft
Lemon Tree Hotels is improving the lives of many by recruiting disabled workers and establishing them as key parts of its workforce. The Indian company currently employs 550 disabled workers -- mostly hearing and speech impaired but also wheelchair users and amputees -- which account for 12% of the company's 4,600-strong workforce. The aim of the company is to provide meaningful employment to people it calls 'opportunity-deprived Indians' and hopes to provide them with careers that may not be available to them within India's job market.
Lemon Tree Hotels has been quite adamant that this practice is not an act of charity and is instead a "part of our business model and it has become our culture.” This practice began when the company's founder, Patu Keswani, wanted to combat the inequity of employment in Indian society. The impact of Lemon Tree Hotels has been felt in the company as employees feel that they are making a positive contribution to society, and guests have even expressed appreciation through positive reviews about the policy.
Image Credit: Ishan Tankha
Lemon Tree Hotels has been quite adamant that this practice is not an act of charity and is instead a "part of our business model and it has become our culture.” This practice began when the company's founder, Patu Keswani, wanted to combat the inequity of employment in Indian society. The impact of Lemon Tree Hotels has been felt in the company as employees feel that they are making a positive contribution to society, and guests have even expressed appreciation through positive reviews about the policy.
Image Credit: Ishan Tankha
Trend Themes
1. Inclusive Hiring - Companies can improve job market opportunities and business culture by recruiting and supporting 'opportunity-deprived' individuals.
2. Disability Employment - Employers can successfully integrate disabled workers into their workforce, positively impacting their business and the larger job market.
3. Socially Responsible Business Practices - Adopting socially responsible practices such as inclusive hiring can build a positive image for a company and create a more equitable society.
Industry Implications
1. Hospitality - Hotels can improve business culture and social impact by recruiting and supporting disabled workers.
2. Business Services - Employers across industries can benefit from adopting inclusive hiring practices and supporting 'opportunity-deprived' individuals.
3. Employment Services - Employment services can facilitate the integration of disabled workers and 'opportunity-deprived' individuals into the job market and connect them with companies like Lemon Tree Hotels.
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