Culver's Lemon Ice Desserts are Here for Summer 2019
Katherine Pendrill — May 17, 2019 — Lifestyle
References: brandeating
In an effort to offer consumers something a little bit lighter this summer, Culver's has brought back its popular Lemon Ice desserts.
Culver's Lemon Ice is a creamy and tart blend of frozen lemonade, which can be enjoyed on its own or with a fruit topping such as blackberries, strawberries, raspberries, blueberries, peaches, or cherries. For something a little bit creamier, customers can opt for a Lemon Ice Cooler, which is blended with real fruit, or a Lemon Ice Smoothie, which is blended with the chain's signature Vanilla Fresh Frozen Custard.
While Culver's has certainly carved out a reputation for its signature ButterBurgers and Fresh Frozen Custard, the chain's new Lemon Ice lineup caters to consumers looking for something a little lighter on a hot summer day.
Image Credit: Culver's.
Culver's Lemon Ice is a creamy and tart blend of frozen lemonade, which can be enjoyed on its own or with a fruit topping such as blackberries, strawberries, raspberries, blueberries, peaches, or cherries. For something a little bit creamier, customers can opt for a Lemon Ice Cooler, which is blended with real fruit, or a Lemon Ice Smoothie, which is blended with the chain's signature Vanilla Fresh Frozen Custard.
While Culver's has certainly carved out a reputation for its signature ButterBurgers and Fresh Frozen Custard, the chain's new Lemon Ice lineup caters to consumers looking for something a little lighter on a hot summer day.
Image Credit: Culver's.
Trend Themes
1. Frozen Fruit Desserts - The popularity of Culver's Lemon Ice desserts highlights the trend of consumers seeking refreshing and healthier frozen fruit-based desserts.
2. Blended Frozen Beverages - The availability of Culver's Lemon Ice Coolers and Smoothies taps into the trend of consumers looking for blended frozen beverages as a refreshing treat.
3. Lighter Summer Treats - Culver's Lemon Ice desserts reflect the trend of offering consumers lighter and lighter dessert options during the summer season.
Industry Implications
1. Frozen Dessert Industry - The success of Culver's Lemon Ice desserts presents opportunities for companies in the frozen dessert industry to develop and promote their own refreshing fruit-based frozen treats.
2. Beverage Industry - The popularity of Culver's Lemon Ice Coolers and Smoothies indicates a potential demand for blended frozen beverages, providing a disruptive innovation opportunity for the beverage industry.
3. Restaurant Industry - The introduction of Culver's Lemon Ice desserts shows that offering lighter summer treats can be a lucrative strategy for restaurants looking to cater to health-conscious consumers.
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