The Lelya Martian Evgenia Shoot is Sweet and Tender
Renee Ramsarran — February 21, 2011 — Fashion
References: behance.net & fashionserved
The makeup in this Lelya Martian Evgenia photoshoot is totally on point. The dark-winged eyeliner and green-eyed shadow make model Evgenia Victorova's beautiful blue peepers sparkle and pop. The natural peach tones chosen for her lips by makeup artist Anna Soina undeniably complement the white Tatyana Marinich dress. Soina was also responsible for the models' messy swept-back updo.
The Lelya Martian Evgenia photo series is subtly evocative while still being perfectly sweet.
Implications - Consumers are gravitating towards nature-themed imagery because they like its contrast in comparison to technology, which has all but overwhelmed consumers' lives. Companies looking to entice consumers into buying their products may consider incorporating nature motifs into their wares.
The Lelya Martian Evgenia photo series is subtly evocative while still being perfectly sweet.
Implications - Consumers are gravitating towards nature-themed imagery because they like its contrast in comparison to technology, which has all but overwhelmed consumers' lives. Companies looking to entice consumers into buying their products may consider incorporating nature motifs into their wares.
Trend Themes
1. Nature-themed Imagery - Incorporating nature motifs into products can entice consumers and provide a contrast to technology-driven lifestyles.
2. Dark-winged Eyeliner - The popularity of dark-winged eyeliner creates opportunities for cosmetic brands to innovate with new eyeliner formulas or application techniques.
3. Messy Swept-back Updo - The trend of messy swept-back updos presents an opportunity for hairstylists and haircare brands to develop products that embrace a natural and effortless look.
Industry Implications
1. Cosmetics - Cosmetic brands can tap into the nature-themed imagery trend and create products that align with consumers' desire for a natural aesthetic.
2. Fashion - Fashion brands can incorporate nature motifs in their designs to cater to consumers seeking a contrast to technology-dominated lifestyles.
3. Haircare - Haircare brands can develop products and techniques to achieve the popular messy swept-back updo hairstyle, aligning with the natural and effortless trend.
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