The Leith for Warby Parker Collection is Whimsical and Retro
Meghan Young — December 5, 2013 — Fashion
References: warbyparker & fashiongonerogue
The Leith for Warby Parker collection is something that will be coveted by many women, although they are fairly youthful and feminine. Yet the silhouettes have clearly been inspired by vintage styles, which give them a timeless appeal many will appreciate. The founder of Lula Magazine, stylist Leith Clark, knew exactly what she was doing when collaborating on this project.
From cat-eyed glasses with white frames to round-shaped sunglasses with purple lenses, the Leith for Warby Parker collection has something for everyone. It boasts five different styles all together. What makes the collection even more appealing is the fact that for every pair bought, one will be given to someone in need. As well, a portion of all sales goes to Girl Up, a United Nations Foundation campaign.
From cat-eyed glasses with white frames to round-shaped sunglasses with purple lenses, the Leith for Warby Parker collection has something for everyone. It boasts five different styles all together. What makes the collection even more appealing is the fact that for every pair bought, one will be given to someone in need. As well, a portion of all sales goes to Girl Up, a United Nations Foundation campaign.
Trend Themes
1. Feminine Retro Eyewear - The popularity of vintage-inspired eyewear brands represents a disruptive innovation opportunity for traditional eyewear companies to incorporate classic designs into their collections.
2. Charitable Initiatives in Retail - The trend towards charitable giving and social responsibility in fashion retail presents an opportunity for companies to both do good and improve brand image.
3. Collaborations with Influencers and Stylists - The success of the Leith for Warby Parker collection highlights the potential for other brands to collaborate with influential stylists and creatives to create popular collections.
Industry Implications
1. Fashion Retail - The fashion industry can capitalize on the feminine retro eyewear trend through collaborations with retro-inspired designers and expanding their eyewear collections.
2. Nonprofit and Socially Responsible Organizations - Nonprofit organizations and foundations can seek out partnerships with fashion retailers to promote charitable giving in the industry.
3. Influencer and Creative Services - Influencers and stylists can expand their reach into the fashion industry by partnering with brands on exclusive collections and leveraging their expertise in design.
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