Weston Homes' LEGO-Themed Children’s Bedroom is a Profitable Tactic
Meghan Young — February 26, 2014 — Art & Design
References: weston-homes & psfk
With the real estate market still not what it used to be, realtors are looking for new ways to entice potential buyers, one of which involves the LEGO-themed children’s bedroom. Weston Homes has found that by not only renovating, but theming rooms as well, really entices buyers. In this case, it appeals to families with kids.
Designed with the help of interior design consultancy Blocc Interiors, the LEGO-themed children’s bedroom the primary colors--yellow, red, black and gray--of the iconic building blocks. Complete with bespoke pieces including an oversized LEGO brick headboard, Evolution on the Lego Man wall sticker, carpets and cupboards, the LEGO-themed children’s bedroom is something parents and children will want to keep. They will be able to if they offer a certain dollar amount on the property.
Designed with the help of interior design consultancy Blocc Interiors, the LEGO-themed children’s bedroom the primary colors--yellow, red, black and gray--of the iconic building blocks. Complete with bespoke pieces including an oversized LEGO brick headboard, Evolution on the Lego Man wall sticker, carpets and cupboards, the LEGO-themed children’s bedroom is something parents and children will want to keep. They will be able to if they offer a certain dollar amount on the property.
Trend Themes
1. Themed-room Real Estate - The trend of theming rooms in real estate properties could provide opportunities for interior design and construction companies to cater to more specific markets, such as families with young children.
2. Bespoke Room Design - The demand for bespoke, unique room designs like the LEGO-themed children's bedroom highlights an opportunity for interior design firms to distinguish themselves and offer something new to the market.
3. Marketing Through Unique Features - Incorporating unique and eye-catching features, such as themed-rooms, in real estate marketing campaigns can help properties stand out and attract potential buyers.
Industry Implications
1. Real Estate - Real estate companies and agents may have to consider incorporating themed-room designs in their offerings to enhance appeal and help them differentiate from competitors.
2. Interior Design - Interior design firms can leverage the trend of theming rooms in real estate by collaborating with real estate developers and providing innovative and customizable designs for themed-rooms.
3. Construction - Construction companies that specialize in interior construction may benefit from this trend and can offer their services to real estate developers to build themed-rooms in their properties.
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