The LEGO Star Wars App Lets You Choose the Ending For Your Own Short Film
Alyson Wyers — September 18, 2014 — Life-Stages
References: itunes.apple & mashable
The LEGO Star Wars app is just one of the latest mashups of the two legendary brands. The free iOS app gives you a game on your phone to play that is out of this world.
When you sign in with your LEGO ID, users get to choose between playing for the dark side or the light. From there players can star in their own short movies with familiar film characters and light saber fights and all. After choosing your own ending, you can share or save the mini movie you made.
The LEGO Star Wars app not only allows you to pick the galaxy's fate with the choose the ending feature, but also lets you exercise the force of your creativity.
When you sign in with your LEGO ID, users get to choose between playing for the dark side or the light. From there players can star in their own short movies with familiar film characters and light saber fights and all. After choosing your own ending, you can share or save the mini movie you made.
The LEGO Star Wars app not only allows you to pick the galaxy's fate with the choose the ending feature, but also lets you exercise the force of your creativity.
Trend Themes
1. Mashup Movie Games - Disruptive innovation opportunity: Explore more mashup games combining popular movie franchises with interactive gameplay.
2. LEGO Star Wars App - Disruptive innovation opportunity: Develop more apps that combine iconic brands to create unique and engaging experiences for users.
3. Choose Your Own Ending - Disruptive innovation opportunity: Incorporate interactive storytelling elements in apps and games to give users the power to shape their own narratives.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Integrate popular movie franchises into gaming platforms to attract a wider audience and enhance engagement.
2. Entertainment - Disruptive innovation opportunity: Explore the potential of mashup concepts in the entertainment industry to create new forms of cross-platform storytelling.
3. Mobile Applications - Disruptive innovation opportunity: Create more interactive and immersive mobile apps that leverage popular brands and allow users to actively participate in the content creation process.
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