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Miniature LEGO Figure Photography

Clean the Sky - Positive Eco Trends & Breakthroughs

The Artist Andrew Whyte Captures One LEGO Photographer in Action

— February 19, 2014 — Life-Stages
An artist named Andrew Whyte from Portsmouth UK has captured a series of a miniature LEGO Photographer. These photographs depict a mini LEGO figure taking pictures of different scenery in the UK. His concept of using a mini figure was to tell a story of its journey as if it were a real traveler who is sight-seeing.

This creative story is titled 'The Legographer' as the actual figure is portrayed as a photographer. The clever use of familiar scenery in the background shows the diversity in each location from its perspective. Everything is seen from a larger point of view but is also very effective as the LEGO photographer is captured it in a clever position. The artist Andre Whyte created 365 photographs of this mini figure's adventures.
Trend Themes
1. Miniature Figure Photography - Capturing scenery through miniature figures and adding a creative spin with various objects provides a unique photo opportunity.
2. Creative Storytelling with Miniature Figures - Using miniature figures can provide a new angle to tell stories and create engaging content for different audiences.
3. Non-traditional Use of Familiar Objects - Finding new, non-traditional uses of familiar objects can create a fresh perspective and innovative approach in different industries.
Industry Implications
1. Photography - Incorporating miniature figures into photo shoots can create buzz for photographers, and could potentially become a go-to composition for advertising and marketing campaigns.
2. Toy Manufacturing - Collaborating with artists to expand the use of their products (e.g. LEGO) can boost the utilization of their products and introduce it to a wider audience.
3. Tourism/hospitality Industry - Incorporating miniature figures in key tourist attractions/monuments/hotels can create a unique selling point to differentiate from competitors and attract younger audiences.
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