The LEGO Forest Brightens Rainy Days
Harris Jay Rosenberg Alterman — April 20, 2012 — Marketing
References: legofestival.au & lostateminor
On a rainy April day at Martin Place in Sydney, Australia, pedestrians were pleasantly surprised when they walked through a life-size LEGO forest. This year marks the 50th year LEGO has been in Australia, so the company decided to do something special to honor the occasion. To launch the LEGO festival, the company built a forest of 15 building block trees and model flowers.
The basic colors LEGO uses are iconic so it was easy to recognize who made the greenery. The scale of the items are exactly the same as what one would get in a normal LEGO set, only blown up to be the size of regular trees. LEGO says that the forest will appear somewhere else in the world later this year but for now it's a secret.
The basic colors LEGO uses are iconic so it was easy to recognize who made the greenery. The scale of the items are exactly the same as what one would get in a normal LEGO set, only blown up to be the size of regular trees. LEGO says that the forest will appear somewhere else in the world later this year but for now it's a secret.
Trend Themes
1. Life-size Building Block Installations - Opportunity to create public installations using oversized building blocks, providing a unique visual experience for passersby.
2. Interactive Brand Activations - Creating interactive experiences to celebrate milestones could increase brand awareness and drive engagement with target audiences.
3. Branded Pop-up Events - Developing pop-up events to celebrate special occasions could provide a unique way to engage with customers in a temporary and memorable way.
Industry Implications
1. Toy Manufacturing - Opportunity to create innovative toys or toy installations that capture the imagination and provide a unique experience for children and adults alike.
2. Event Planning - Opportunity for event planners to create interactive, branded experiences for corporate or public events that leave a lasting impression.
3. Marketing and Advertising - Opportunity for creative marketing and advertising campaigns that celebrate company milestones or achievements through interactive and engaging experiences.
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