Lego Chewbacca Makes a Grand Appearance at FAO Shwartz
Vittoria Natarelli — June 30, 2010 — Pop Culture
References: pursuitist
Although the FAO Shwartz is known for hosting large toys, I'm positive this LEGO Chewbacca makes the greatest statement.
The awesome LEGO creation is a full-sized sculpture, meaning it will tower over the several thousands of children that walk through the famous store. Made completely of LEGO, Chewbacca has to be the greatest combination of geek favorites. This could technically be something you can try at home, but the number of red LEGO blocks needed would be crazy!
The awesome LEGO creation is a full-sized sculpture, meaning it will tower over the several thousands of children that walk through the famous store. Made completely of LEGO, Chewbacca has to be the greatest combination of geek favorites. This could technically be something you can try at home, but the number of red LEGO blocks needed would be crazy!
Trend Themes
1. Interactive Retail Experiences - Creating full-sized LEGO sculptures in retail spaces offers an immersive and novel experience for customers.
2. Geek Culture Merchandise - Merging iconic characters like Chewbacca with LEGO sculptures taps into the market demand for geek culture merchandise.
3. Large-scale LEGO Sculptures - Constructing full-sized LEGO sculptures showcases the potential for artistic and creative expression using LEGO blocks.
Industry Implications
1. Retail - Retailers can leverage large-scale LEGO sculptures to attract customers and create unique shopping experiences.
2. Merchandising - Merchandise companies can partner with LEGO to create geek culture-inspired products and capitalize on the popularity of iconic characters.
3. Art and Design - Artists and designers can explore the possibilities of large-scale LEGO sculptures as a medium to showcase creativity and innovation.
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