The LEGO Bridge by Megx Brightens Up a City in Germany
Meghan Young — January 18, 2013 — Life-Stages
The LEGO Bridge is so well done, some people will be fooled into thinking that special giant building blocks were created to construct the overpass. Granted, the schematics for such an endeavor would have had to go through a lot of red tape. In reality, the LEGO Bridge is all an illusion fostered by brightly colored paint and a love of toys.
Created by artist megx, who's real name is Martin Heuwold, LEGO Bridge resides in Germany. Creatively correcting an urban eyesore, the LEGO Bridge took four weeks to complete. He was assisted by an equally talented team including sponsors Akzenta and Klauser shoes, Wuppertal Movement eV for construction coordination and supervision, Wichernhaus for preparation of the substrate and Evolution Industrial Design for planning.
Created by artist megx, who's real name is Martin Heuwold, LEGO Bridge resides in Germany. Creatively correcting an urban eyesore, the LEGO Bridge took four weeks to complete. He was assisted by an equally talented team including sponsors Akzenta and Klauser shoes, Wuppertal Movement eV for construction coordination and supervision, Wichernhaus for preparation of the substrate and Evolution Industrial Design for planning.
Trend Themes
1. Pop Culture-inspired Public Art - Building public art installations inspired by popular toys and entertainment franchises can brighten urban spaces and attract tourism.
2. Illusory Architecture - Using bright colors and optical illusions to create architectural facades can be an affordable alternative to costly construction projects.
3. Collaborative Community Projects - Encouraging artists, local businesses, and charitable organizations to collaborate on public art projects can foster a sense of community and promote corporate social responsibility.
Industry Implications
1. Tourism and Hospitality - Public art installations can attract tourists and create unique photo opportunities, benefiting local hotels and restaurants.
2. Architecture and Design - The use of innovative materials, colors, and optical illusions in architecture can influence the design of buildings and bridges in urban environments.
3. Corporate Social Responsibility - Collaborating with local artists and charitable organizations on public art projects can enhance a company's reputation and demonstrate a commitment to the local community.
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