LEGO and Wood Wood Team Up for Brickism Exhibition
Christina Butty — August 14, 2009 — Marketing
References: woodwood.dk & highsnobiety
It has finally happened: an exhibition recently opened featuring LEGO sculptures.
The Brickism exhibition opened in the Copenhagen Flagship store. Many big names were involved in the LEGO and Wood Wood collaboration which resulted in Brickism, for example Delta, So_Me, Will Sweeney and HuskMitNavn.
Furthermore, the Brickism exhibition was not a one time thing, it will be travelling to Colette in Paris, Goodhood in London and 290 SQM in Amsterdam.
Implications - Over time, LEGO has become so much more than just a children's toy. Children and adults alike use the megablocks as an artform that has become increasingly celebrated and sought after. This Brickism Exhibition is just one example of this move towards artistic recognition for artists who are inspired by the building blocks.
The Brickism exhibition opened in the Copenhagen Flagship store. Many big names were involved in the LEGO and Wood Wood collaboration which resulted in Brickism, for example Delta, So_Me, Will Sweeney and HuskMitNavn.
Furthermore, the Brickism exhibition was not a one time thing, it will be travelling to Colette in Paris, Goodhood in London and 290 SQM in Amsterdam.
Implications - Over time, LEGO has become so much more than just a children's toy. Children and adults alike use the megablocks as an artform that has become increasingly celebrated and sought after. This Brickism Exhibition is just one example of this move towards artistic recognition for artists who are inspired by the building blocks.
Trend Themes
1. Artistic LEGO Sculptures - LEGO is being used to create artistic masterpieces, appealing to both children and adults.
2. Collaborations with Artists - LEGO is collaborating with artists and designers to create unique exhibits and generate buzz.
3. Traveling Art Exhibitions - Exhibits featuring LEGO art installations will travel to different cities to showcase the works of various artists.
Industry Implications
1. Toy and Game Industry - The LEGO and Wood Wood collaboration demonstrates the potential for toymakers to expand into the art world.
2. Art Industry - The Brickism exhibition shows that LEGO sculptures are gaining recognition as a form of art, opening up opportunities for artists and galleries.
3. Tourism Industry - Traveling exhibits showcasing LEGO art installations could attract tourists to different cities and boost local economies.
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