McDonald's Australia is Celebrating the Olympics with Macca's Legendswear
Katherine Pendrill — August 3, 2016 — Marketing
McDonald’s Australia is celebrating the start of the 2016 Olympic Games with a limited-edition line of activewear called 'Macca’s Legendswear.'
The Macca’s Legendswear collection consists of hooded vests and track pants branded with colorful prints that are likely inspired by Brazilian culture. The collection is only available for purchase from eBay and all of the proceeds will go towards Ronald McDonald House Charities.
While the idea of clothing created by a fast food company may seem unusual, this is not the first time McDonald's has put together branded garments. Last year the chain teamed up with an Australian designer named Emma Mulholland to celebrate the launch of All Day Breakfast with a line of 'All Day Brekkiewear.'
The Macca’s Legendswear collection consists of hooded vests and track pants branded with colorful prints that are likely inspired by Brazilian culture. The collection is only available for purchase from eBay and all of the proceeds will go towards Ronald McDonald House Charities.
While the idea of clothing created by a fast food company may seem unusual, this is not the first time McDonald's has put together branded garments. Last year the chain teamed up with an Australian designer named Emma Mulholland to celebrate the launch of All Day Breakfast with a line of 'All Day Brekkiewear.'
Trend Themes
1. Limited-edition Activewear - Opportunity for fast food chains to collaborate with fashion designers and create exclusive clothing collections that promote their brand.
2. Branded Garments - Fast food companies can leverage collaborations with fashion designers to create innovative clothing lines that generate buzz and drive customer loyalty.
3. Cause-marketing Collaborations - Opportunity for brands to partner with charitable organizations and donate proceeds from merchandise sales to support a good cause.
Industry Implications
1. Fast Food - Fast food chains can explore new revenue streams by expanding into the fashion industry and launching their own branded clothing.
2. Fashion - Fashion designers can team up with fast food companies to create unique and unexpected clothing collections that appeal to a wide range of consumers.
3. Charity - Charitable organizations can collaborate with brands to create cause-marketing partnerships that not only raise funds but also generate brand awareness and positive publicity.
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