These Sneakers are Inspired by Legendary Rap Group Run DMC
Katherine Pendrill — September 28, 2015 — Pop Culture
References: thesource & footwearnews
adidas launched a new line of sneakers that are inspired by legendary rap group Run DMC. During the height of their fame, the adidas 'Superstar' was the sneaker of choice for the members of Run DMC. DJ Jason 'Jam Master Jay' Mizell was particularly known for his love of the retro footwear.
To honor the anniversary of Mizell's untimely death, adidas created a limited-edition sneaker inspired by the original Superstar. The adidas 'Pro Model Superstar' boasts an all-white silhouette with the iconic adidas three-strip branding in black. The shoes feature gold accents throughout and include the word 'Jay' within the Run DMC logo. In addition to the shoe, customers will also receive a limited-edition t-shirt that honors the legendary rap group.
There are only 150 pairs of the Pro Model Superstar available, meaning fans will have to act fast in order to get their hands on a pair of the retro kicks.
To honor the anniversary of Mizell's untimely death, adidas created a limited-edition sneaker inspired by the original Superstar. The adidas 'Pro Model Superstar' boasts an all-white silhouette with the iconic adidas three-strip branding in black. The shoes feature gold accents throughout and include the word 'Jay' within the Run DMC logo. In addition to the shoe, customers will also receive a limited-edition t-shirt that honors the legendary rap group.
There are only 150 pairs of the Pro Model Superstar available, meaning fans will have to act fast in order to get their hands on a pair of the retro kicks.
Trend Themes
1. Retro-inspired Sneaker Collections - Opportunity to create limited-edition sneakers inspired by iconic figures and groups for nostalgic consumers.
2. Collaboration with Music Icons - Opportunity to partner with influential musicians to create exclusive sneaker collections that cater to their dedicated fanbase.
3. Limited Edition Collectibles - Opportunity to release limited-edition sneakers and accompanying merchandise to create a sense of exclusivity and drive consumer demand.
Industry Implications
1. Footwear - Opportunity for footwear brands to tap into nostalgia and create retro-inspired sneakers that appeal to consumers seeking unique and nostalgic designs.
2. Fashion and Apparel - Opportunity for fashion brands to collaborate with music icons and release limited-edition collections that attract dedicated fanbases and drive brand recognition.
3. Streetwear - Opportunity for streetwear brands to release limited-edition collectibles that appeal to sneaker enthusiasts and create a sense of exclusivity and scarcity.
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