This App Lets Users Legally Share Clips from TV Shows and Music Videos
Katherine Pendrill — July 9, 2015 — Tech
References: whipclip & techcrunch
'Whipclip' is a new mobile app that makes it easy for users to legally share clips from their favorite TV shows, movies and music videos. While many networks publish their content online, the vast majority of what is broadcast is not legally available. Whipclip is designed to solve this problem by making it easy and legal to find and share your favorite TV clips.
The main focus of the app is on live TV so the company is currently recording live content from its partners. As soon as you open the app you can choose from a list of what is currently playing. You can then make a custom clip from the last two minutes of footage and share the clip with your friends. This means you can view and share clips as soon as they are broadcast, but you can only do so from the mobile app.
The main goal of the app is to find a better way for users to legally share video clips and help broadcasters become more comfortably with releasing their content online.
The main focus of the app is on live TV so the company is currently recording live content from its partners. As soon as you open the app you can choose from a list of what is currently playing. You can then make a custom clip from the last two minutes of footage and share the clip with your friends. This means you can view and share clips as soon as they are broadcast, but you can only do so from the mobile app.
The main goal of the app is to find a better way for users to legally share video clips and help broadcasters become more comfortably with releasing their content online.
Trend Themes
1. Legal Video-sharing - Opportunity for disruptive innovation in legal video-sharing platforms that allow users to easily and legally share clips from TV shows and movies.
2. Mobile Apps for Live TV - Opportunity for disruptive innovation in mobile apps that focus on live TV, allowing users to create and share custom clips from live broadcasts.
3. Improved Content Accessibility - Opportunity for disruptive innovation in platforms that aim to make more content legally available, helping broadcasters become more comfortable with online distribution.
Industry Implications
1. Entertainment - Opportunity for disruptive innovation in the entertainment industry with legal video-sharing apps, allowing for better content distribution and user engagement.
2. Mobile App Development - Opportunity for disruptive innovation in mobile app development, specifically in the creation of apps that focus on live TV and allow for easy clip sharing.
3. Broadcasting - Opportunity for disruptive innovation in the broadcasting industry with the development of platforms that improve content accessibility and legal sharing of clips.
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