The Leesa ArtLifting Mattress Helps Homeless and Disabled Artists
Meghan Young — May 20, 2016 — Art & Design
It's not often that you come across a mattress created with a charitable twist in mind such as the Leesa ArtLifting Mattress. The same innovative design from previous models is use for this one with the key difference of special cover boasting a beautiful design. Created by AirLifting artist Scott Benner, it is a special edition that is meant to raise money for homeless and disabled artists.
The Leesa ArtLifting Mattress is a unique way to help make a difference in people's lives. But it also shows how companies from all industries are recognizing the consumer's desire to give as much as they can. Customers can still take advantage of the company's 100-night trial program or can swing by the Dream Gallery in SoHo to try one out while taking in some original artwork.
The Leesa ArtLifting Mattress is a unique way to help make a difference in people's lives. But it also shows how companies from all industries are recognizing the consumer's desire to give as much as they can. Customers can still take advantage of the company's 100-night trial program or can swing by the Dream Gallery in SoHo to try one out while taking in some original artwork.
Trend Themes
1. Charitable Mattress Designs - The Leesa ArtLifting Mattress demonstrates a trend of combining products with charitable initiatives, providing a disruptive innovation opportunity for companies to create offerings that give back to communities.
2. Innovative Design Collaborations - The collaboration between Leesa and ArtLifting showcases a trend of partnering with artists and creative individuals to add unique designs to products, presenting a disruptive innovation opportunity for businesses in various industries to create limited edition collaborations and connect with their audiences.
3. Consumer Desire for Social Impact - The Leesa ArtLifting Mattress reflects the trend of consumers seeking brands and products that align with their values and have a positive social impact, prompting businesses to integrate social responsibility into their offerings, thus creating a disruptive innovation opportunity for companies to incorporate charitable aspects into their products or services.
Industry Implications
1. Home Furnishings - The home furnishings industry can leverage the trend of charitable mattress designs by partnering with artists, designers, and organizations to create unique products that support charitable causes, presenting a disruptive innovation opportunity to differentiate from competitors and attract socially conscious consumers.
2. Art and Design - The art and design industry can explore collaborations with businesses, like Leesa, to create art-inspired products that bring together creativity, functionality, and philanthropy, presenting a disruptive innovation opportunity to generate new revenue streams and reach wider audiences.
3. E-commerce - The e-commerce industry can tap into the trend of consumer desire for social impact by curating and promoting products that have a charitable element, opening up a disruptive innovation opportunity to create online platforms that connect socially conscious consumers with a wide range of products that contribute to meaningful causes.
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