The LeBron James Face Mask Buzz Has Reached a Fever Pitch
Michael Baxter — March 7, 2014 — Art & Design
The LeBron James face mask saga continues with Marvel taking up the helm. LeBron made news for a few different things recently, one of which being his spectacular play (as always) and one being his Batman-style face mask. Marvel has used LeBatman James as inspiration for a comic photo using his likeness.
In one of the most epic match ups in the NBA all year, LeBron James faced off against his training buddy and on-court rival Kevin Durant. Though he won the game, he was smashed in the nose by Durant's teammate and required the use of a face mask. In the NBA face masks aren't uncommon but only when LeBron donned the all black one did 'LeBatman Begin'.
Though the league banned the usage of the mask after one game Marvel caught on and created an image with "King James" donning a Captain America themed mask. Maybe one day we'll start seeing the infamous LeBron James face mask in stores, but until then, Cap themed will have to do.
In one of the most epic match ups in the NBA all year, LeBron James faced off against his training buddy and on-court rival Kevin Durant. Though he won the game, he was smashed in the nose by Durant's teammate and required the use of a face mask. In the NBA face masks aren't uncommon but only when LeBron donned the all black one did 'LeBatman Begin'.
Though the league banned the usage of the mask after one game Marvel caught on and created an image with "King James" donning a Captain America themed mask. Maybe one day we'll start seeing the infamous LeBron James face mask in stores, but until then, Cap themed will have to do.
Trend Themes
1. Comic-inspired Sports Gear - Opportunity for sports retailers to collaborate with comic book companies to create merchandise inspired by superhero-style sports gear.
2. Athlete Persona Marketing - Opportunities for athletes to market themselves through their personal brands and personas, potentially expanding their fan base and revenue streams.
3. Social Media Memes and Trends - LeBron James' face mask has sparked a social media meme and trend, creating opportunities for businesses to participate and capitalize on viral topics.
Industry Implications
1. Sports Retail - Sports retail companies can collaborate with comic book companies to produce merchandise inspired by superhero-style sports gear.
2. Athlete Marketing - Athletes and their agents can leverage their unique personalities and personas to expand their branding and revenue streams.
3. Social Media Marketing - Businesses can participate in social media trends and memes to increase brand visibility and engagement on social platforms.
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