The LeBron 12 Cereal Celebrates LeBron James' Go-To Breakfast
Rahul Kalvapalle — March 25, 2015 — Fashion
References: news.nike & sneakerwatch
The LeBron 12 Cereal is the third and last of the three-shoe Nike Snack Attack Pack, designed exclusively for kids and inspired by the favorite childhood snacks of three NBA Superstars. The LeBron 12 Cereal features no less than seven colors and joins the KD 7 PB&J and Kyrie 1 Cereal in the Nike Snack Attack Pack.
The LeBron 12 Cereal borrows several visual elements from the adult version of the shoe, including hexagonal EVA foam cushioning units for lightweight responsiveness. A lightweight Megafuse upper offers improved stability and a lock-down feel, as well as general durability to help it face up to the rigors of the basketball court and general wear.
This shoe and the rest of the Snack Attack Pack represents a creative way to get young kids to feel connected with their favorite athletes. In addition to the human element, the designs are strikingly unique and work spectacularly well.
The LeBron 12 Cereal borrows several visual elements from the adult version of the shoe, including hexagonal EVA foam cushioning units for lightweight responsiveness. A lightweight Megafuse upper offers improved stability and a lock-down feel, as well as general durability to help it face up to the rigors of the basketball court and general wear.
This shoe and the rest of the Snack Attack Pack represents a creative way to get young kids to feel connected with their favorite athletes. In addition to the human element, the designs are strikingly unique and work spectacularly well.
Trend Themes
1. Athlete-inspired Snack Shoes - This trend of designing shoes inspired by favorite childhood snacks of athletes can be implemented by shoe companies for any sport and can inspire young athletes to feel connected with their favorite players.
2. Kid-exclusive Shoe Collections - Creating shoe collections designed exclusively for kids can be a disruptive innovation opportunity for shoe companies by tapping into the unique preferences and needs of young athletes.
3. Visual Element Borrowing - Borrowing visual elements from adult versions of shoes can be a useful way for shoe companies to create unique designs that work for all age groups.
Industry Implications
1. Sporting Goods - Sporting goods companies can create their own snack-inspired shoe lines and leverage the popularity of athletes to drive sales for their products.
2. Children's Clothing - Children's clothing retailers can partner with athletes and shoe companies to offer exclusive collections of shoes for kids.
3. Athletic Footwear - Shoe companies can leverage the trend of borrowing visual elements between adult and kid-exclusive versions of shoes to create a variety of unique and appealing designs across different age groups.
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