The Leapband by Leapfrog Aims To Fight Childhood Obesity
Meghan Young — May 2, 2014 — Life-Stages
References: leapfrog & fastcoexist
Child obesity is arguably more serious than similar adult concerns, possibly because it tends to result in health issues later in life; the Leapband by Leapfrog hopes to make a difference. It is the first fitness tracker made for children. Fun and interactive, it will get little ones up and moving in no time.
Chock full of playful activity challenges, games, quizzes, personalized virtual pets and rewards, the Leapband by Leapfrog essentially turns exercise into an exciting big game, one that children won't tire from unlike adults with similar gadgets. Leapfrog XEO John Barbour says, "What we’ve done here, it’s not really truly about tracking the activity--it’s really about stimulating the activity." Intended for ages four to seven, it boasts a large screen with easy to use buttons.
Chock full of playful activity challenges, games, quizzes, personalized virtual pets and rewards, the Leapband by Leapfrog essentially turns exercise into an exciting big game, one that children won't tire from unlike adults with similar gadgets. Leapfrog XEO John Barbour says, "What we’ve done here, it’s not really truly about tracking the activity--it’s really about stimulating the activity." Intended for ages four to seven, it boasts a large screen with easy to use buttons.
Trend Themes
1. Child Fitness Tech - The creation of fun and interactive child fitness devices presents an opportunity for innovation in child health technology.
2. Gamification of Exercise - The trend towards creating exercise programs that turn physical activity into a game-like experience offers opportunities for disruption in the fitness industry.
3. Childhood Obesity Prevention - The goal of preventing childhood obesity is driving innovation in child fitness technology and creating opportunities for new solutions and strategies.
Industry Implications
1. Fitness Technology - The creation of child-friendly fitness trackers presents an opportunity for innovation in the fitness technology industry.
2. Toy Industry - The melding of play and exercise in the Leapband by Leapfrog highlights an opportunity in the toy industry for creating products that promote healthy lifestyles and wellness.
3. Healthcare Industry - Preventing childhood obesity through the use of fitness trackers and gamification presents an opportunity for the healthcare industry to reduce healthcare costs and reduce health risks for future generations.
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