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Candid Polaroid Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Ones 2 Watch 'Lean Into It' Series Highlights Casual Apparel

— February 16, 2017 — Fashion
The Ones 2 Watch 'Lean Into It' image series boasts casual wardrobe styling that exudes a youthful and carefree air. Photographed by Amir Kuckovic, this series consists of candid polaroid imagery that is unposed and un-retouched.

Styling for Lean Into It is the work of Natalia Sanchez who opts for layered and graphic looks like Thrasher logo tees, tweed blazers and hoodies that boast a primary color palette. Model Aliz Menyhert fronts the photoshoot while posing amidst residential and outdoor setting.

Staying true to the youthful style aesthetic that The Ones 2 Watch is known for, photographer Amir Kuckovic captures a carefree and candid series. The editorial celebrates fashion's current athleisure obsession, spotlighting clothes that marry aesthetics with a sense of comfort.
Trend Themes
1. Candid Polaroid Imagery - The trend of using candid polaroid imagery in fashion editorials presents an opportunity for brands to showcase authenticity and a sense of nostalgia.
2. Youthful and Carefree Fashion - The trend of styling casual apparel in a youthful and carefree manner allows brands to tap into the growing demand for comfortable and casual fashion.
3. Fashion's Athleisure Obsession - The trend of highlighting athleisure clothing in editorials provides an opportunity for brands to capitalize on the popularity of fashion-meets-function designs.
Industry Implications
1. Fashion Photography - The fashion photography industry can benefit from incorporating candid polaroid imagery techniques to create visually compelling and nostalgic editorials.
2. Apparel Retail - The apparel retail industry can leverage the demand for youthful and carefree fashion by offering a wide range of casual and comfortable clothing options.
3. Athleisure Brands - The athleisure industry can capitalize on the athleisure obsession trend by showcasing their fashion-forward and functional clothing in editorials and marketing materials.
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