'League Against Cancer' Emphasizes Personal Check-ups
Andrew Robertson — April 7, 2012 — Marketing
References: ibelieveinadv
The new awareness campaign for the League Against Cancer features a variety of comical boxer briefs with eye-catching logos centered around the crotch region. Although light-hearted and comical, the message behind this campaign is nothing to joke about. The odds today for a man to contract testicular cancer are roughly 1 in 250 with the highest risk being from 20 to 39 years of age. While it is extremely important to have a routine check-up, men can also carry out their own personal check-ups.
While it may not be dinner conversation material, self check-ups are imperative in order to catch any sign of cancer from the beginning. So as the ad campaign reveals, instead of obsessing over a video game controller, phone or rubix cube, be sure to give yourself a once over.
While it may not be dinner conversation material, self check-ups are imperative in order to catch any sign of cancer from the beginning. So as the ad campaign reveals, instead of obsessing over a video game controller, phone or rubix cube, be sure to give yourself a once over.
Trend Themes
1. Personal Health Awareness - Opportunity to create innovative tools and devices that promote personal health check-ups.
2. Comical Awareness Campaigns - Disruptive potential of using humor and eye-catching designs to raise awareness about serious health issues.
3. Self-check-up Technologies - Innovative technologies that enable individuals to perform self-check-ups for early detection of health problems.
Industry Implications
1. Healthcare - Opportunity for the healthcare industry to develop personalized check-up tools and services.
2. Advertising - Disruptive potential for the advertising industry to create attention-grabbing campaigns that raise awareness about health issues.
3. Consumer Electronics - Opportunity for consumer electronics companies to develop devices and apps that facilitate self-check-ups for personal health monitoring.
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