Joanne Lam — January 10, 2011 — About
References: leaderpost
With watching movies online becoming a more mainstream activity, Jeremy Gutsche was recently featured in Leader Post for his views on the diminishing movie rental industry.
Since Internet rentals provide a more convenient method of accessing newer content while including a broader selection, it becomes understandable that today's technology-driven world is leaning towards this virtual method of renting films.
Since Internet rentals provide a more convenient method of accessing newer content while including a broader selection, it becomes understandable that today's technology-driven world is leaning towards this virtual method of renting films.
Jeremy Gutsche, head of Trend Hunter, the world's largest trend website, said people have spent more time online than watching TV over the last decade.
"We now prefer to find out content quickly online," he said. "Online movie rental companies like Netflix have found the sweet spot in convergence between new technology and the consumer demand for instant access to content."
Read the full article at Leader Post here!
Trend Themes
1. Online Movie Rentals - The trend of watching movies online is becoming more mainstream, presenting disruptive innovation opportunities for companies to provide convenient, on-demand access to a broad selection of films.
2. Convenient Access to New Content - Consumers are leaning towards virtual methods of renting films due to the convenience and broader selection provided by online movie rental platforms, creating opportunities for disruptive innovations in the industry.
3. Preference for Online Content Consumption - As people spend more time online than watching TV, there is a growing preference for finding and consuming content quickly online, opening up opportunities for disruptive innovations in the movie rental industry.
Industry Implications
1. Movie Rental Industry - The traditional movie rental industry is facing disruption as online rental platforms gain popularity and provide consumers with convenient access to a broad range of films.
2. Streaming Platforms - Streaming platforms like Netflix have found the sweet spot in convergence between new technology and consumer demand for instant access to movies, creating disruptive innovation opportunities within the industry.
3. Technology and Media - The convergence of new technology and consumer demand for convenient access to content is driving disruptive innovation in the technology and media industries, particularly within the realm of online movie rentals.
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