The Le Chateau Ads Feature Canadian Fashion Influencers
Meghan Young — February 10, 2015 — Fashion
References: lechateau & fashionights
The Le Chateau ad campaign decided to forego the usual model route to promote its latest offerings by tapping some of Canada's biggest fashion influencers. Picking out their own outfits, they were joined by their significant others, children and even pets in order to help 'Spread Le Love,' as the Le Chateau ad campaign hashtag put forth.
Shot in studio, the Le Chateau ad campaign focuses not only on the stunning looks put together, but also the relationship between the couples and families captured for the honest photoshoot. Playful, loving and authentic, there is a realism to the images that will resonate with a large demographic. Not to mention that Canadians will love supporting their own when picking up a jacket, sweater or pair of pants featured in the campaign.
Shot in studio, the Le Chateau ad campaign focuses not only on the stunning looks put together, but also the relationship between the couples and families captured for the honest photoshoot. Playful, loving and authentic, there is a realism to the images that will resonate with a large demographic. Not to mention that Canadians will love supporting their own when picking up a jacket, sweater or pair of pants featured in the campaign.
Trend Themes
1. Influencer Fashion Campaigns - Fashion brands can tap into the power of influencer marketing by featuring real people, including significant others, children, and pets in their photo shoots.
2. Authentic Family Fashion Campaigns - Families are increasingly becoming the face of fashion brands, providing a down-to-earth and sentimental approach to fashion advertising.
3. Purpose-driven Fashion Advertising - More and more fashion brands are using their advertising platforms to communicate a particular message about love, kindness, and positivity.
Industry Implications
1. Fashion - Fashion industry can drive sales and build customer loyalty through emotionally charged, authentic marketing campaigns featuring influencers and families.
2. Advertising - Advertising industry can explore new, more sincere and personal ways to communicate brands’ messages through various media channels.
3. Retail - Retail industry can leverage emotionally compelling fashion campaigns to attract more customers interested in supporting brands with purpose-driven messages.
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