Foot Locker Unveils its Own Apparel Line Dubbed 'Lckr'
Niko Pajkovic — October 22, 2021 — Business
References: footlocker & fashionunited
Footwear retail giant Footlocker has announced that it will be launching its own branded clothing line called 'Lckr by Foot Locker.' The new line intends to combine sneaker and sports culture to offer shoppers a range of affordable casualwear items.
For its debut collection, 'Lckr' will release a variety of fall/winter-ready items, including fleece sweaters, tapered sweatpants, cargo pants, zipped hoodies, and tracksuits, all of which will be delivered in a range of seasonal colorways. To kick-off the launch of 'Lckr,' Foot Locker tapped popular rapper Gunna, who will now be the frontman for the line's first campaign.
“At Foot Locker, we’re continuing to grow our assortment every day to make sure we’re meeting the evolving demands of all of our customers,” said Senior Vice President and General Manager Bryon Milburn.
Image Credit: Footlocker
For its debut collection, 'Lckr' will release a variety of fall/winter-ready items, including fleece sweaters, tapered sweatpants, cargo pants, zipped hoodies, and tracksuits, all of which will be delivered in a range of seasonal colorways. To kick-off the launch of 'Lckr,' Foot Locker tapped popular rapper Gunna, who will now be the frontman for the line's first campaign.
“At Foot Locker, we’re continuing to grow our assortment every day to make sure we’re meeting the evolving demands of all of our customers,” said Senior Vice President and General Manager Bryon Milburn.
Image Credit: Footlocker
Trend Themes
1. Casualwear-driven Apparel - The integration of sneaker and sports culture into affordable casualwear presents an opportunity for disruptive innovation in the apparel industry.
2. Celebrity-endorsed Clothing Lines - Partnering with popular influencers and celebrities can be a successful trend for launching new clothing collections, especially in streetwear.
3. Brand Diversification - Expanding brand offerings beyond their original category can be a smart trend for retailers seeking to diversify their business and capture new customers.
Industry Implications
1. Streetwear - The 'Lckr' collection and Gunna's endorsement highlights the increasing influence of streetwear fashion in the apparel industry.
2. Athleisure - The trend towards comfortable, practical clothing that can be worn for both athletic and everyday activities is growing and becoming more mainstream.
3. Retail - Brand diversification and celebrity partnerships provide retailers with a path for growth and new revenue streams.
1.3
Score
Popularity
Activity
Freshness
