Lazy Oaf and Dr. Martens Joined for a Three-Piece Capsule
Riley von Niessen — August 15, 2017 — Fashion
The new Lazy Oaf and Dr. Martens capsule collection is made up of two different footwear silhouettes and a bag that's made to match.
On Dr. Martens' '1491' model, the independent illustration and graphic label includes the slogan "DON'T CARE" on the backs of the heels in white lettering, as well as a series of small red hearts which decorate the black leather uppers. The 1491 is finished off with a thick gripped sole, which is brought out with Dr. Martens' classic yellow stitching. The bag from the collection matches the designs on the 1491 model as well, with its bold heart shape that has the same red hearts decorating it.
The revised 'Jungle Boot' model features a similarly cynical slogan on the backs of its heels, with "MY LIFE IS BORING" written on both boots. Rather than red hearts, the boots are accents by leather lace detailing.
On Dr. Martens' '1491' model, the independent illustration and graphic label includes the slogan "DON'T CARE" on the backs of the heels in white lettering, as well as a series of small red hearts which decorate the black leather uppers. The 1491 is finished off with a thick gripped sole, which is brought out with Dr. Martens' classic yellow stitching. The bag from the collection matches the designs on the 1491 model as well, with its bold heart shape that has the same red hearts decorating it.
The revised 'Jungle Boot' model features a similarly cynical slogan on the backs of its heels, with "MY LIFE IS BORING" written on both boots. Rather than red hearts, the boots are accents by leather lace detailing.
Trend Themes
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2. Independent Illustration and Graphic Label - Disruptive innovation opportunity: Collaborating with independent illustrators and graphic designers to create custom designs for footwear and accessories, adding a touch of individuality to mainstream brands.
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating unconventional and rebellious elements into mainstream fashion, attracting consumers seeking unique and alternative styles.
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3. Accessories - Disruptive innovation opportunity: Collaborating with artists and designers to create imaginative and unconventional accessories that stand out in the market, appealing to fashion-forward consumers.
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