Lavazza Now Offers Coffee Capsules for At-Home Espresso Machines
Mishal Omar — April 25, 2017 — Marketing
References: lavazza & foodweb.it
Lavazza is an Italian coffee manufacturer that was founded in Turin in 1895, and it has started to modernize its offerings with the inclusion of individual coffee capsules.
The brand imports coffee from around the world, with sources in Africa, Central America and North America. The individual coffee capsules it now offers pay tribute to 'Lavazza Great Classics.' There are three options in the collection that espresso aficionados can try, including the 'Red Quality, Taste and Quality Cream, and Gold.'
The coffee capsules can make espresso with the use of an at-home espresso machine system, working to accommodate modern day consumers that are slowly turning away from traditional and less convenient methods of coffee production and consumption.
The brand imports coffee from around the world, with sources in Africa, Central America and North America. The individual coffee capsules it now offers pay tribute to 'Lavazza Great Classics.' There are three options in the collection that espresso aficionados can try, including the 'Red Quality, Taste and Quality Cream, and Gold.'
The coffee capsules can make espresso with the use of an at-home espresso machine system, working to accommodate modern day consumers that are slowly turning away from traditional and less convenient methods of coffee production and consumption.
Trend Themes
1. Individual Coffee Capsules - The trend of producing individual coffee capsules for at-home espresso machines is disrupting the traditional coffee production and consumption methods.
2. Importing Coffee From Around the World - The trend of importing coffee from around the world presents innovation opportunities to explore and experiment with different coffee flavors and origins.
3. Modernizing Traditional Brands - The trend of modernizing traditional coffee brands with new offerings such as individual coffee capsules is disrupting the coffee industry.
Industry Implications
1. Coffee Manufacturing - The coffee manufacturing industry can embrace the trend of importing coffee from around the world to create unique and diverse coffee flavors.
2. Consumer Electronics - There is an opportunity for the consumer electronics industry to develop and improve at-home espresso machine systems to accommodate the trend of individual coffee capsules.
3. Retail - The retail industry can benefit from the trend of modernizing traditional coffee brands by offering new products such as individual coffee capsules to consumers.
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