The Latest Frozen Treat from Dairy Queen Features Mini Rolos
Katherine Pendrill — August 7, 2015 — Lifestyle
References: dairyqueen & brandeating
The latest frozen treat from Dairy Queen features miniature, caramel-filled Rolo chocolates. The new menu item is part of the brand's 'Blizzard of the Month' promotion, which showcases different varieties of the classic Dairy Queen treat. Previous Blizzard flavors have featured tantalizing toppings such as peanut butter cookie dough, brownie batter and salted caramel truffles.
Dairy Queen's latest frozen treat consists of sweet vanilla soft serve ice cream and blended caramel drizzle. The dish is then topped with decadent, caramel-filled Rolo chocolates. Customers can order the new Rolo Minis Blizzard in a conventional cup or have it made into a specialty Blizzard Cake at participating Dairy Queen locations.
While the new Rolo Minis Blizzard is not a diet-friendly dessert choice, the frozen treat is the perfect way to indulge on a hot summer afternoon.
Dairy Queen's latest frozen treat consists of sweet vanilla soft serve ice cream and blended caramel drizzle. The dish is then topped with decadent, caramel-filled Rolo chocolates. Customers can order the new Rolo Minis Blizzard in a conventional cup or have it made into a specialty Blizzard Cake at participating Dairy Queen locations.
While the new Rolo Minis Blizzard is not a diet-friendly dessert choice, the frozen treat is the perfect way to indulge on a hot summer afternoon.
Trend Themes
1. Miniature Caramel Chocolates - There is an opportunity to create new variations of desserts featuring miniature caramel-filled chocolates for a unique and indulgent treat.
2. Blizzard of the Month - Promoting a new flavor of a classic dessert each month can create excitement and drive sales for ice cream brands.
3. Decadent Toppings - Exploring new and luxurious toppings like caramel-filled chocolates can elevate desserts and attract customers looking for an indulgent experience.
Industry Implications
1. Ice Cream Brands - Ice cream brands can capitalize on the trend by introducing their own variations of desserts featuring miniature caramel-filled chocolates.
2. Dessert Catering - Dessert catering companies can offer specialty Blizzard Cakes made with the new Rolo Minis Blizzard flavor to cater events and parties.
3. Luxury Dessert Shops - Luxury dessert shops can attract customers seeking decadent treats by incorporating innovative toppings like caramel-filled chocolates into their menu.
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